Design is a transformational force in the digital age

We define and deliver across the fields of digital-first brands, story telling websites and digital products. Our clients range from start-ups, scale-ups and established organisations. No matter the engagement, we put you and your audiences needs center field of today’s digital landscape.

In a customer-centric world, experience is everything

Engaging and retaining customers is competitive. “Experience is everything” to them. They don’t think about the nuances of brand, service or product. They only recall how they experience your offer and services, and the value they derive from these experiences. When these are in the spotlight, we help to to ensure that these attributes work in harmony.

Our approach quickly surfaces challenges and opportunities

We created and use the Playback Method, our homemade lean and agile methodology. At its core, this innovative technique is holistic, collaborative and purpose-driven. It’s applied to every piece of research and definition — via key lenses of business, customer and market. We record our journey’s story in real time, then iteratively “play it back” over time to reveal solutions and opportunities.

As we work, we explore the fields you operate within; what your customers want and expect; and the underlying trends moving your market. With each playback, the story grows, illustrating ideas early on, helping to zero-in on solutions that create value, and providing the time to pivot.

We are multidisciplinary thinkers, designers and creators

When engaging with Playfields, the leadership team are directly involved in the day-to-day work. A specially selected lean team handles every project to ensure we deploy our diverse skills efficiently. Our team members come from many cultural backgrounds, and we always recruit multidisciplinary mindsets suited to our multidimensional world.