Happy to see you here learning more about us

We help our clients to engage and connect with their audiences more effectively by delivering digital-first brands, motion design, storytelling websites and digital products. We define, design, craft, make and code. Always putting your audiences needs at the centre of today’s digital landscape.

The fields we play in

With our mix of talent, we’ve got the skills and team to it make it happen. We’re happy to start greenfield, or grow what you already have.

We love to create meaningful stories that anchor your initiatives and connect with your audiences. We work digital-first, working out your brand’s story and digital presence in tandem.

– Brand consultancy
– Branding strategy
– Visual identity
– Brand collateral
– Tone of voice
– Graphic and print design
– Print design

Digital design

One of our favourite fields is marketing site storytelling. It’s where the intersection of branding, marketing and creative UI design come together. We happily work independently, or part of your design team.

– UX Consultancy
– User experience
– User interface design
– Product design
– Website design
– Design systems

Moving image and creative content

We love to make moving stories that captive your audiences and move your brands forward. From concept to production, we’re with you every step of the way.

– Motion graphics & 3D
– Motion guidelines
– Animation
– Photography
– Illustration
– Storyboards
– Script writing

Technical development

We build stuff, from bigger tech products, to smaller story-led sites. We have a solution and scalability mindset, with accessibility and utility always front of mind.

– Technical consultancy
– Product development
– Website development
– Website enhancements
– Maintenance
– Hosting

Projects, players and long-term partners

We offer a flexible and adaptable model. When engaging with us, the leadership team are directly involved in the day-to-day work. Depending on the scale of the engagement, a specially selected team works as part of your team, or handles projects independently.

The way we work quickly surfaces opportunities

We created and use the Playback Method, our homemade lean and agile methodology. At its core, this innovative technique is holistic, collaborative and purpose-driven. It’s applied to research, ideation and definition — via the key lenses of organisation, customer and market. We record the journey’s exploration story in real time, iteratively “playing it back” over time to reveal solutions and opportunities.

As we work, we explore the fields you operate within; what your customers want and expect; and the underlying trends moving your market. With each playback, the story grows, illustrating ideas early on, helping to zero-in on solutions and effective ideas.

We’ve come a long way, this is our story

Playfields was founded in 2014. Collectively, senior leadership have worked with one-another for a combined ~60 years. Since our inception, we’ve helped a range of clients from different industries to engage effectively, understand their audiences more intimately, look the part through their brands, and build effective digital products.

Leadership honchos

Mark Jackel

Creative Director

Mark eats, lives and breathes design. He has 20+ years experience across London’s top design agencies. He’s worked in-house at global firms, and has won design awards for a range of client projects namely for the BBC, Citizenship Foundation, Women’s Aid and the RSA. Mark’s passion lies in helping identify value, and then to communicate this meaningfully.

Vikram Ponuganti

Technical Director

Vikram knows the ins and outs of business, solution architecture, software development and technology in general. He manages our development team, where we play cleanly with different languages and frameworks. Namely React, WordPress, MySQL, Unity3D, CreateJS, Phaser, Django, Node and PostgreSQL. Said in another way, he just loves to make things happen.

Dean Papadopoullos

Design Director

Dean is king mark maker and all round designer. He’s adept with both a pen and a mouse. But that’s just the start of his talents. With over 20 years design experience, he’s designed for most industries, formats and client types. The unifier is quality, everything he produces will turn your audiences’s heads. Again, and again.